EAS

Building a Regulatory Strategy for Marketing Food Supplements in Europe: The key steps to a successful product launch

Date: 14 June 2012
Address: Hotel BLOOM – Rue Royal 250, 1210 Brussels, Belgium
Tel: (+32) 2 218 14 70
Fax: (+32) 2 219 73 42
Email: workshop@eas.eu
Website: www.eas.eu

Price: 950 euro

HIGHLIGHTS:

• Clarifying the EU regulatory framework for food supplements
• Identifying what is not harmonised across the EU: vitamins, minerals, herbs and other bioactive substances
• Analysing what is novel and what is not in the EU
• Current challenges and future changes to the EU Novel Food Regulation
• EU Claims Regulation: the practical impact for product marketing
• Ensuring compliance with the labelling legislation

REGISTER HERE

PROGRAMME:

08.45-09.15   Registration

09.15-09.30   Welcome and introduction

09.30-11.00   Successfully navigating the challenges of key EU regulations for food supplements

While food legislation is largely harmonised across the European Union, some areas still operate according to national laws, resulting in possible unforeseen complexities for food companies. EAS Food Law Manager Elodie Lebastard and Scientific and Regulatory Affairs Manager Efi Leontopoulou will guide participants through this regulatory maze of harmonised and non-harmonised rules and given tips on the main regulatory areas to be aware of when marketing nutritional products in Europe:

• Food supplement definition
• Difficulties in classifying some nutritional products
• Mandatory and optional harmonised rules
• Maximum levels of vitamins and minerals
• Other ingredients, including botanicals • Novel foods

11.00-11.30     Question and Answer Session

11.30-12.00     COFFEE BREAK

12.00-12.30     Ensuring compliance with the labelling legislation

Product labelling is a common stumbling point for companies. EAS Regulatory Affairs Manager-Nutritional Products Katarina Wagner will explain the EU requirements for a food supplement label, and give practical examples for preparing compliant labels by highlighting the future labelling changes due to the new EU labelling Regulation.

12.30-13.00     Question and Answer Session

13.00-14.30     LUNCH

14.30-15.30     EU Claims Regulation: the practical impact for product marketing

A key step of the process is to ensure that your product claim can be used on the EU market. EAS Regulatory Affairs Manager Stefanie Geiser will explain the practical implications of the Claims Regulation for companies looking to
launch products in the EU. She will give an insight into:

• Latest news on the Article 13.1 Union list of permitted health claims:
  • As of when will it apply?
  • How long can claimsnot on the list still be made?
  • Which claims are on hold?
• New European Commission Register of health claims: what does it cover and how to use?
• Status of EFSA Article 14/13.5 dossier opinions and their final Commission’s decision outcome
• Last developments on required EFSA claims substantiation standards and guidelines

15.30-16.00     Question and Answer Session

16.00-16.15    Conclusions        

END OF WORKSHOP

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