SOLD OUT! Key steps to successfully marketing food supplements in the EU: Overcoming regulatory challenges
Date: 04 February 2010
Address: Hotel Bloom, Rue Royale 250, 1210 Brussels, Belgium
Tel: (+32) 2 218 14 70
Fax: (+32) 2 219 73 42
Email: workshop@eas.eu
Website: www.eas.eu
HIGHLIGHTS:
- Clarifying the current EU food supplement Directive
- What is harmonised and what not on vitamins, minerals, herbal and other bioactive substances
- Opportunities and challenges for novel foods Regulation
- Labelling compliance
- Update on rules for nutrition and health claims
- Clarification of how mutual recognition really works in the EU
PROGRAMME:
08.45-09.15 Registration
09.15-09.30 Welcome and introduction
09.30-09.50 Clarifying the current EU regulatory framework for food supplements
EAS food law adviser Elodie Lebastard will give overview of the first key step towards marketing food supplements: the current status of the EU Food Supplement Directive. Ms Lebastard will clarify the food supplement definition and the difficulties in classifying some nutritional products, and highlight mandatory and optional harmonised rules.
09.50-10.30 Facing current challenges and future changes to the EU novel food Regulation
Overcoming the EU novel food Regulation is already a major challenge for the food industry, and in January 2008 the Commission put forward a proposal to amend the current Regulation – for better or for worse? EAS Scientific and Regulatory Affairs Manager Efi Leontopoulou, will explain and analyse:
- The essential elements of the current EU Novel Foods Regulation,
- What is novel and what is not?
- Borderline cases: How to develop a defence against novel food status,
- Procedures that currently apply,
- The Commission’s proposal to amend the legislation: changes, implications and potential
10.50-11.10 COFFEE BREAK
11.10-12.00 Identifying what is not harmonised across the EU: vitamins, minerals, herbs and other bioactive substances
Katarina Wagner, EAS Regulatory Affairs Manager - Nutritional Products, will clarify the next step of the process: the extent to which food supplement ingredients are not harmonised at the EU level, and explain the national rules surrounding these ingredients. Ms Wagner will then outline:
- Key areas of opportunity and concern,
- The impact of the next steps towards EU harmonisation on businesses.
12.00-12.15 Question and Answer Session
12.15-12.45 Mutual Recognition as a tool for a successful pan-EU product launch
Elodie Lebastard will explain how the principle of mutual recognition can strategically help companies break down national trade barriers and offer a practical solution to successfully marketing products across the EU. She will give:
- Strategic advice on using mutual recognition to enter different national markets,
- An explanation of the newly applicable Regulation.
12.45-13.00 Question and Answer Session
13.00-14.00 LUNCH
14.00-14.50 EU Claims Regulation: the practical impact for product marketing
A key step of the process is to ensure that your product claim can be used on the EU market. EAS Nutritional Product Regulatory Affairs Manager Stefanie Geiser will explain the practical implications of the claims Regulation for companies looking to launch products in the EU. She will cover:
- Status of work towards the ‘Community list’ of Article 13 health claims, including outcome of the first set of EFSA evaluations and future timings/expected trends,
- EFSA Article 14/13.5 claims dossier opinions and latest clarifications on the dossier application procedure (e.g. scientific substantiation criteria, proof for proprietary data protection, Member States dossier acceptance and withdrawals),
- Transition periods for the various type of claims.
14.50-15.20 Question and Answer Session
15.20-15.50 Knowing the do’s and don’ts of labelling
Product labelling is a common stumbling point for companies. Katarina Wagner will explain the EU requirements for a food supplement label, and give practical examples of the do’s and don’ts in food supplement labelling.
15.50-16.05 Question and Answer Session
16.05-16.15 Conclusions
END OF WORKSHOP
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